Reduce Cart Abandonments & Increase Average Order Sales
Search "WooCommerce Optimization" on Google, and you'll be swamped with tips on boosting your WordPress WooCommerce site's speed. Many of these suggestions, like downsizing images or switching to specialized hosts like Liquid Web, are essential.
We, at Connected Systems, proudly implement these measures too.
But shouldn't we look beyond just speed? Keen on curtailing cart abandonment? Eager to amplify your Average Order Value? After dedicating resources to attract qualified traffic to your WooCommerce site, it would be a missed opportunity if most visitors drop off at the checkout page. Let's make every visit count!
In the first 90 days of tweaking the website and checkout flow, these are the results.
Users Up 40%
Average Revenue Per User Up 52%
Overall Revenue Up 114%
Average Order Value Up 20%
Number of Transactions Up 77%
Conversion Rate Up 20%
Customized WooCommerce Checkout Page
While the default WooCommerce page is functional, it is far from optimized. Some themes such as Astra do a decent job of improving it, but we like to take the checkout even further with a much-improved layout.
WooCommerce Checkout ScreenShot - Astra Checkout Screenshot - Custom Checkout Screenshot
As you can see in the screenshots, our custom layout adds important elements such as social proof and customer service info giving potential customers the confidence to complete their checkout.
Checkout Upsells and Post-Checkout Upsells
Now that you have a Custom checkout page and your conversion rates have increased, the next thing you should add are Cart Upsells. These can be in the cart as shown here.
"In Checkout" Product Upsell
"Post Checkout" Offer
Our last client had 7% of her revenue come from order bumps and up-sells.
In-cart Upsells tend to work better with lower-priced items and are shown in a place and at a time when the customer is ready to complete the order. Adding a small discount is often enough of a nudge to get the customer to check the box and boom, you have just increased your Order Value!
Post-purchase Upsells can be more expensive products, although we have found that larger discounts or offers work better here. Again the customer as this point in the process is still in the buying "mood".
Cart Abandonment Recovery
Even with a Slick Custom Checkout and Upsells in place, you are still going to have carts abandoned. The key here is to have an effective system in place to recover these abandoned carts. During the month of May, our client saw 30% recovery in carts. Good emails and good automated structured can reclaim a large amount of revenue.
Here's a glimpse of what we offer to boost your e-commerce earnings. Beyond this, we specialize in Ad Campaigns, Landing Pages, Lead Forms, and SEO.
Drop your details in the form below, and let's schedule a chat to explore tailored strategies to elevate your site's sales.